Where do your leads come from?

To improve your marketing performance you need to know where your leads come from. To optimise lead generation it's essential to track attribution.

With QR Codes there are fewer blind spots. Both online links and QR Codes from posters and leaflets can identify the source of leads and maximise their value.

Google Analytics helps identify your touch points. This site offers free tools to track clicks from leaflets or posters.

By automating source attribution and tracking effectiveness you can ensure your marketing efforts are performing as expected.

Is one source going up and another going down? You can visit them to ensure your leaflets are well stocked and prominently displayed. Referral links not performing as well as expected? Maybe review placement / wording / context. Whatever the reason, with online attribution and offline QR Codes you have information at your fingertips to more accurately assess changing performance.

Morning rush hour, afternoon dip, evening sprint. Knowing when your have peaks and troughs can provide invaluable insights.

Marketing is probabilistic, one-off experiments can deliver traceable results and help prove effectiveness.